The potential of ecotourism development through community involvement to enhance tourism destination performance in tana toraja
A S Girikallo1, O R Payangan1,2 Madris1,3 A R Laba1,4

1.Department of Engineering, Akademi Maritim Indonesia, AIPI
Makassar, Indonesia
asgirikallo[at]yahoo.co.id
2.Department of Management, Faculty of Economic and Business
University of Hasanuddin, Makassar, Indonesian
otto.unhas.jp[at]gmail.com
3. Department of Management, Faculty of Economic and Business
University of Hasanuddin, Makassar, Indonesian
madras[at]fe.unhas.ac.id
4. Department of Management, Faculty of Economic and Business
University of Hasanuddin, Makassar, Indonesian
Jeneponto2000[at]yahoo.com

Abstract

The design of this study aimed to examine whether factors such as tourism product innovation, tourists satisfaction can affect the performance of tourism destination in Tana Toraja District. The study conducted in three subdistrict namely Sangalla Utara, Makale Selatan and Gandang Batu Sillanan in the period of time from January to November 2018. Objects of study are tourists and Banua Tongkonan (traditional house) of toraja community and additional supporting factors. The population in this study is foreign tourists, travelers archipelago who visited to Tana Toraja and the stakeholders in the local community. Accidental sampling method applied as the sample collection method. There are 250 respondents participated in this study in giving both oral and written answers. The questionnaire distribution, in-depth interview, field observation and literature review carried out for collecting data. Testing the research hypothesis used a software of structural equation modeling (SEM). The result of analysis on one hand shows that there is significant influence of mediation variable on tourist satisfaction between tourism product innovation to tourism destination performance and on the other hand qualitative data were obtained from stakeholders aimed to confirm the output of SEM analysis.

Keywords: Tourists, Banua Tongkonan, ecotourism, SEM, tourism product innovation, tourist satisfaction, tourism destination performance

Topic: Socio-economic issues