CORPORATE SOCIAL RESPONSIBILITY AND SOCIAL REALITY: THE BLACK SIDE OF WORLD BUSINESS Tenriwaru and Darwis Said
Universitas Muslim Indonesia and Universitas Hasanuddin
Abstract
Various empirical evidence, about the dominant motive approach than the system approach in various dimensions related to corporate social responsibility is more focused on efforts to build the legitimacy of the company in the eyes of stakeholders in an effort to improve profitability and good name of the company, all of which leads to increased corporate value in the eyes of investors and governments and to gain legitimacy from the public.
This study aims to capture the opaque side of the companys business practices, where CSR programs are used as masks to cover the various negative impacts caused by the companys business activities.
This research method uses a critical qualitative approach with the consideration that qualitative methods can help researchers to reveal the negative impacts caused by exploitation and exploitation of natural resources conducted by companies to pursue profit. Epistemology Bourdieu is used as a scalpel to criticize the existing phenomenon.
The results show that during this time the company made CSR as a means of imaging to gain recognition as a good citizen, whereas in reality CSR is not done to stakeholders but aims to cover the various ugliness of the company.
Keywords: CSR, Stakeholder, Social Reality, Imaging
